Everyone at the table deserves to feel valued and heard. The best work comes from diverse perspectives, strong advocacy, and elevating the people around me to drive meaningful change.

About

Senior Product Design Manager at EchoStar — leading the Dish and Sling TV growth design teams across acquisition, retention and interactive experiences.

Based
Denver, Colorado
Practicing design since
2010 — 16 years
Focus
DesignOps, team building, design systems, foresight research strategy

My journey began with graphic design and expanded into designing for physical spaces before pixels. Across startups and agencies, I’ve had the opportunity to help ship products spanning voice, TV, automotive, and wearables. Along the way, I became especially interested in the systems and strategies surrounding the work, not just the visual details. Today, I lead the Dish and Sling TV growth design teams, helping steer strategy, set direction, and empower subject matter experts to execute with clarity and care.

01

How I got here

2010—2017

Physical to pixels

Started in Hong Kong, shaping exhibition and retail brands. Moved from physical to print and digital, learning how omnichannel experiences connect.

2017—2019

Range across sectors

Agency work broadened my scope—designing for voice, TV, gaming consoles, wearables, and automotive. Led a design team of 12, focused on accessibility and cross-platform design systems.

2019—2020

Systems of people

Large organizations are the most challenging systems to transform. During this time, I built a design team from the ground up as VP of Design.

2020—now

Foresight and futures

Now leading two growth teams at EchoStar, using systems thinking to shape direction, not just ship features. Also pursuing a MDes in Strategic Foresight and Innovation.

02

How I lead

Listen, be kind, stay curious and choose diversity over monoculture.

My role as a leader is to clear the road, not to occupy it. I lead by caring personally and challenging directly — working and advocating for my team, and building a space where everyone at the table is invited as a co-creator.

01

Advocacy builds partnership

I prefer working with cross functional pods with clear decision making authority, and I trust the subject matter experts I hire to lead where they have expertise. To me, design advocacy and inviting co-creators is how trust is built and strong internal partnerships take shape.

02

Everyone at the table is a designer

Engineers, PMs, copywriters, and customer service teams all contribute to the work in meaningful ways. Some of the strongest insights have come from people whose title wasn’t “designer”, and I’ve learned that the best outcomes come from humility, curiosity, and shared ownership.

03

Trust the experts

I don’t believe in waiting for the perfect direction. My approach is to get clear on intent and goals, then step back and let the people closest to the work do what they do best: motivate, solve, and move things forward.

03

What I specialize in

My specialty is building design teams — DesignOps leadership that bridges discovery and strategy.

That covers hiring and onboarding, improving operational efficiency as a company scales, and managing design production across digital and physical omnichannels — from discovery and research through to strategy led execution.

I'm passionate about finding new methods to create thoughtful, user-centric experiences that meet both customer and business needs. Investment in research and testing is what surfaces areas of opportunity, but experiential design is what builds retention and draws new customers in.

Areas of practice

  • DesignOps and team structure — hiring, onboarding, scaling process as the org grows.
  • Research validation — facilitator and observer across qualitative and quantitative studies.
  • Design systems and growth funnels — acquisition and retention.
  • 10-foot experience design — TV, console, and connected-device interfaces.
  • Co-creation design facilitation — using foresight methodologies to find new verticals.

By the numbers

16
years in practice, across four countries and two continents
30+
product launches shipped
14
platforms — web, mobile, TV, voice, wearable, console, automotive
1 → 9
grew Renga's design practice from one designer to six designers and three strategists, as VP of Design
04

Experience

2022—Present
Senior Product Design Manager, Growth
EchoStar, Denver
Managing the Dish and Sling TV growth design teams. Designing and building product features and design systems for acquisition and retention funnels.
2020—2022
VP of Design
Renga, Toronto
Grew the design practice and built a team from one designer to six designers and three strategists, building brands that scale for impact. DesignOps at a leadership level, bridging execution of branding and digital experiences, and sourcing partnerships in design and innovation.
2019—2020
Senior UX Consultant
Deciem, Toronto
Consulted on product roadmapping for omnichannel customer experiences across The Ordinary and sister brands from The Abnormal Beauty Company, providing the leadership team with forecast and insights drawn from customer data analytics.
2017—2019
Design Manager
TribalScale, Toronto
Mentored and grew a design team of twelve in line with the organization's vision and growth strategy. Evangelized human-centered design to external clients and internal teams across web, mobile, TV, voice and car-connected devices.
2014—2017
Senior Interactive Designer
Accedo, Toronto
IA and UI design for web, mobile and connected devices across iOS, Android, Windows, Amazon Fire TV, Samsung Smart TV, Roku, PlayStation and Xbox.

Teaching

2017—2018
iSchool Industry Partner
University of Toronto
Guest lecturer for the Masters of UXD program, running workshops on Figma, Balsamiq, graphic design fundamentals, the UX design process, automotive UX/UI, and building design portfolios.
2016
UX Instructor
Red Academy, Toronto
Part-time instructor across multiple terms of the UX foundations bootcamp.
05

Education

Currently pursuing a MDes in Strategic Foresight and Innovation at OCAD University

I am pursuing a Masters in Design because I kept hitting the limits of what user research can tell us. Research captures the present well, but it doesn’t always reveal where behavior is heading next. I use methods like causal layered analysis and Three Horizons to look beyond litany, understand deeper worldviews, and frame a path from the current system to a preferred future.

Sample research study: The Systems of Information Dissemination, a systems study of the causes of disinformation that was presented at Systems Thinking Ontario.

Also

  • MDes, 2023-Ongoing, OCAD University (SFI), Toronto
  • BDes (Hons), York University / Sheridan College (YSDN), Toronto
  • Front-End Web Development — Bitmaker, Toronto.
  • UX Designer Certificate — Akendi, Toronto.
06

Community

I've spent a decade mentoring, teaching and speaking about a variety of design topics.

Past panelist and workshop facilitator for The Design Clinic, CIBC, Women and Color, Women Who Code, and Canada Learning Code — where I served on the UX Advisory Board consulting on curriculum for teen workshops and full-time classes. I've also volunteered as a teaching assistant with Bridge School's Product Design cohort, and led design for TEDxYouth@Toronto across four years of brand identity, digital and print collateral.

Roles

  • UX Advisory Board Member — Canada Learning Code, Toronto.
  • Teaching Assistant — Bridge School, Product Design Cohort 3.
  • Design Lead — TEDxYouth@Toronto, 2013—2016.
  • Speaker & workshop facilitator — various design events, Toronto.

Writing & speaking

Modern Leaders: Becoming a manager — Women and Color, Medium, 2018.
Supporting local farms during COVID-19 — Renga News, Medium, 2020.
Buidling Product Alignment at Scale — Colorado Product Foundation, 2024.

Tools

FigmaAdobe Creative SuiteAdobe Experience ManagerClaudeGeminiMidjourneyHiggsfieldSketchAbstractInVisionMarvelWebflowZeplinKeynoteGoogle SuiteAirtableLookbackFlintoPrincipleHTML5CSS3Google AnalyticsTableau