Senior Product Design Manager at EchoStar — leading the Dish and Sling TV growth design teams across acquisition, retention and interactive experiences.
Started in Hong Kong, shaping exhibition and retail brands. Moved from physical to print and digital, learning how omnichannel experiences connect.
Agency work broadened my scope—designing for voice, TV, gaming consoles, wearables, and automotive. Led a design team of 12, focused on accessibility and cross-platform design systems.
Large organizations are the most challenging systems to transform. During this time, I built a design team from the ground up as VP of Design.
Now leading two growth teams at EchoStar, using systems thinking to shape direction, not just ship features. Also pursuing a MDes in Strategic Foresight and Innovation.
Listen, be kind, stay curious and choose diversity over monoculture.
My role as a leader is to clear the road, not to occupy it. I lead by caring personally and challenging directly — working and advocating for my team, and building a space where everyone at the table is invited as a co-creator.
I prefer working with cross functional pods with clear decision making authority, and I trust the subject matter experts I hire to lead where they have expertise. To me, design advocacy and inviting co-creators is how trust is built and strong internal partnerships take shape.
Engineers, PMs, copywriters, and customer service teams all contribute to the work in meaningful ways. Some of the strongest insights have come from people whose title wasn’t “designer”, and I’ve learned that the best outcomes come from humility, curiosity, and shared ownership.
I don’t believe in waiting for the perfect direction. My approach is to get clear on intent and goals, then step back and let the people closest to the work do what they do best: motivate, solve, and move things forward.
My specialty is building design teams — DesignOps leadership that bridges discovery and strategy.
That covers hiring and onboarding, improving operational efficiency as a company scales, and managing design production across digital and physical omnichannels — from discovery and research through to strategy led execution.
I'm passionate about finding new methods to create thoughtful, user-centric experiences that meet both customer and business needs. Investment in research and testing is what surfaces areas of opportunity, but experiential design is what builds retention and draws new customers in.
Areas of practice
Teaching
Currently pursuing a MDes in Strategic Foresight and Innovation at OCAD University
I am pursuing a Masters in Design because I kept hitting the limits of what user research can tell us. Research captures the present well, but it doesn’t always reveal where behavior is heading next. I use methods like causal layered analysis and Three Horizons to look beyond litany, understand deeper worldviews, and frame a path from the current system to a preferred future.
Sample research study: The Systems of Information Dissemination, a systems study of the causes of disinformation that was presented at Systems Thinking Ontario.
Also
I've spent a decade mentoring, teaching and speaking about a variety of design topics.
Past panelist and workshop facilitator for The Design Clinic, CIBC, Women and Color, Women Who Code, and Canada Learning Code — where I served on the UX Advisory Board consulting on curriculum for teen workshops and full-time classes. I've also volunteered as a teaching assistant with Bridge School's Product Design cohort, and led design for TEDxYouth@Toronto across four years of brand identity, digital and print collateral.
Roles
Writing & speaking
Tools